Friday, April 2, 2010

Alaffia 20% Off



Alaffia's entire line of Sustainable Skin Care is 20% off throughout the month of April!!!!!

According to their website: "Alaffia was founded to alleviate poverty and advance gender equality in West Africa through the fair trade of handcrafted shea butter. Our mission embodies three clear principles:

CREATE - We formulate and create our products based on indigenous beauty knowledge and unrefined, fair trade ingredients.

INFORM - Our products inform the public about interconnections between communities and how, together, we can alleviate poverty through fair trade and sustainable choices.

EMPOWER - Our fair trade shea butter cooperative and community projects encourage self empowerment and gender equality for women in our West African communities.
Now, more than ever before, it is important for all of us to make decisions that take into consideration the well-being of the generations to come. To us, sustainable means making choices and actions that improve current and future living conditions for our communities while maintaining the cultural and bio-diversities of our planet, including:
Using Sustainably Harvested, Wildcrafted, and Traditionally Extracted, Unrefined Shea Butter for the base of our skin and hair care products.
Providing fair wages and prices to our Shea Butter Cooperative members and farmers.
Dedicating 10% of sales proceeds to Community Enhancement Projects in Africa and other parts of the World.
The motivation to commit to these principles comes from the hope that our actions will:
Improve current living standards and promote gender equality and feelings of self worth for individuals in our communities.
Help break the cycle of poverty in Africa and preserve indigenous resources and knowledge for future generations
Increase awareness of how individual actions and choices affect communities worldwide."